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Why is niching important? Does everyone have to have a super defined niche?

I resisted niching for YEARS. I thought, “I’m different. That works for everyone else, but it doesn’t work for me.” And time after time I was burned by it. And it was only relatively recently when I focused in on my Zone of Genius – Visual Models – that my business finally exploded.

In this episode, I’m chatting with the wonderful, the effervescent Samantha Riley all about our experiences with niching. We discuss:

  • If you say you help everyone, you help no one.
  • How to tell if you’ve nailed your niche
  • Horizontal vs Vertical niches
  • How niching correlates to positive business growth
  • Why looking at your “competition” can be unhelpful
  • Why your niche should be in your Zone of Genius
  • Common mistakes Sam and I have both made

Find out more about Samantha Riley and Niching 

Samantha Riley is a “pocket rocket” from the beautiful Northern Beaches in Sydney, Australia, and has spent the past 8 years helping people turn their expertise into a thriving freedom business. Everything she teaches is what she’s learned through personal experience while building multiple businesses over the past 25 years. Samantha uses the 3 key principles of positioning, profile and leverage to help people to monetise their expertise, and to become the go-to authority in their industry. Due to her extensive business background, she sees each individual in a unique and holistic way, and is able to help them grow a profitable business to create a life that they love. Samantha is an international speaker, #1 best-selling author, host of the ‘Thought Leaders Business Lab podcast, and has 25 years personal experience in building and growing businesses. She’s not all business though. She’s also a wife, a mother of 3, big lover of travel, enjoyer of fine wine, excited by fast cars, and someone who can’t hear music without dancing.

Visit Samantha’s website


renee-b&W webRenée Hasseldine works with consultants, experts & thought leaders to turn what is in their brilliant minds into powerful Think RAPT systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.

Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and a panel member on The Business Playroom TV.

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