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Are you the world’s best-kept secret? Melanie Colling is an expert at connecting people and helping them to become an in-demand business leader. On this episode, Melanie Colling and I dive into the superpower that is the world of podcasting. In terms of leverage and connection, entering the world of podcasts can propel you and your business forward.

In this episode, we discuss:

  • The power of being in your Zone of Genius
  • Why there’s no one-size-fits-all business style
  • The Experts on Air story
  • What is the connection economy and why you need to know about it
  • Having a clear Purpose
  • Having a credible story
  • Building your brand
  • Attracting community
  • Connection strategy
  • Compelling offer
  • The power of podcasting for connection
  • How to be a good guest

    More about Melanie Colling

    Melanie is a collaboration expert, passionate about helping business leaders and experts succeed and accelerate their businesses by developing valued connections to become in-demand industry leaders. She believes entrepreneurs, not governments, will make the change we want and need to see in the world, and is committed to supporting and connecting entrepreneurs to empower change! Melanie provides entrepreneurs and business leaders with a proven framework and strategies to accelerate their businesses through connection and collaboration.

    Visit Experts on Air

     

    TRANSCRIPT:

     

    Renee:                    

    Welcome back to another episode of Leveraged and Loving It. I’m Renee Hasseldine, and on today’s episode we are joined by the founder of the podcast booking agency Experts on Air. Melanie Colling, welcome to the show.

    Melanie:                

    Yay, hey Renee, thank you so much for having me. Awesome to be here.

    Renee:                    

    So great to have you here, and you know what I love about what Melanie is doing is that she has tuned into her zone of genius, which is connecting people. So in the same way that I think about models and I hear someone speaking, I’m like shuffle, shuffle, shuffle and turning it into pictures. Melanie walks into a room and sees someone and says, “Oh you need to talk to this person.” And she’s totally built her business on that because that’s what she does with her podcast booking agency, she finds the guests and she matches them up with a host and it’s like, oh matchmaking and turning it into a business. I love it.

    Melanie:                

    And it’s so much fun.

    Renee:                    

    Business is so much fun when you just play in your zone of genius, isn’t it?

    Melanie:                

    Absolutely, and I think that’s the key, isn’t it? If you’re not having fun, then you know that’s not your zone of genius, so get out and go find what is.

    Renee:                    

    Back to the drawing board.

    Melanie:                

    Exactly, yeah been there a few times.

    Renee:                    

    Yeah, yeah. God, tell me about it. I did things the hard way first 15 or 16 years, so yeah, I totally understand.

    Melanie:

    It’s a journey.

    Renee:                    

    And when you know, you know right, when once you hit it, it’s just this buzzy moment, isn’t it?

    Melanie:                

    Exactly, yeah. It’s the goose bump moment or that light bulb moment like Oprah says.

    Renee:                    

    Yep, for sure, for sure, for sure. So let’s go back because you are a corporate refugee. Let’s talk about your transition from corporate into running your own business. How did that come about?

    Melanie:                

    Yes, so I worked in the project management profession for like 20 plus years and I was okay at it, like it’s pretty good because you’ve got quite a few good jobs and it paid quite well, so it was kind of hard to walk away. But I was doing all of these things on the side, so I always knew I wanted to have my own business. I always knew I wanted to do something else and it wasn’t working in corporate and project management, but I didn’t know what it was, so I did all these kinds of things.

    Melanie:                

    I sold handbags and Tupperware and Nutrimetics and I have even had an online wedding dress business, so random.

    Renee:                    

    You had an online wedding dress business?

    Melanie:                

    Yes.

    Renee:                    

    Who does that? What? Hold on a second. Just take me back to the moment where you decided that was what you were doing.

    Melanie:                

    Well, I saw it for sale and I’m like that’s quite a good idea. People spend thousands of money on a wedding dress, it’s one day, what do they need to do that for? You can just take the design, we’ll make it for you. It was called nine, nine, nine wedding dresses, so they were all $999 I’m like that’s great.  

    So I bought it and, oh but I don’t like the website, I don’t like the logo, so changed everything, as you do, wasted all this time. Guess how many wedding dresses I sold?

    Renee:                    

    Three?

    Melanie:                

    Zero. I sold none, and I stuffed around for so long because it’s time versus money, and I didn’t have the money so I did it all myself. I learned how to do a website, and make a logo and all this cool stuff. But I didn’t sell any products.

    Melanie:                

    In the end, I think I was with a mentor and I used to get on these calls and everybody on the calls was like, oh my God, just do something with this wedding dress. They laugh at me now because some of them I’m still connected with, but I ended up selling it on eBay for profit, so it was all good.

    Renee:                    

    Well done! Hold on, you sold a business on eBay?

    Melanie:                

    Yeah, I sold the dream, the vision, what they could do with it.

    Renee:                    

    Was it an auction or like set price? How did you do that? What?

    Melanie:                

    Yeah, it was a set price.

    Renee:                    

    That’s genius. I’ve never heard of anyone who sold a business on eBay. Hold on a second. Stop the presses. This is … What?

    Melanie:                

    I sold a business on eBay and I sold it for a profit. So I made more money in selling the business than actually selling any dresses.

    Renee:                    

    That is the best story ever!

    Melanie:                

    It’s so hilarious.

    Renee:                    

    If there are any of you out there, this may be the hottest tip you get today.

    Melanie:                

    Sell your business on eBay.

    Renee:                    

    Sell it on eBay. If you’re not selling any of your product, just sell your business on eBay.

    Melanie:                

    That’s right. And sell the vision and the dream that you had for it, but you’re just not passionate about it now.

    Melanie:                

    As part of that journey I came across Roger Hamilton and Wealth Dynamics and doing your profile test, so I came out a supporter, which is a people person and here I am doing an online business with no people, right?

    Renee:                    

    No wonder it was uphill, right?

    Melanie:                

    Totally wrong business for me, even though I thought, oh I could, I could make it work, it just was never going to work because it wasn’t my zone of genius. So, it was like, okay, this is someone else’s baby, but I can sell them what it could have been, which is how they could make it theirs, and that’s what I did. I sold it to a young girl who was teaching social media in TAFE, and she took it and ran with it and did really well.

    Renee:                    

    Fantastic.

    Melanie:                

    It was her thing, not my thing.

    Renee:                    

    That just brings home as well a big lesson that I constantly see over and over again in business, which is there is no one size fits all model for business. Like something that totally works for you and you can thrive in and make a tonne of money in, may not work for me or it may not be sustainable for me, because if it’s not playing to my strengths and my zone of genius and the way that I work and I’m energised, then it’s going to be exhausting.

    Renee:                    

    I think that really kind of came home for me with the national tours as well. After the sixth national tour, I was so exhausted because I was not … I’m a creator and an innovator, right?

    Melanie:                

    Yep.

    Renee:                    

    So six national tours for me, I was like, that’s too long me outside my zone of genius, right, it was too much.

    Melanie:                

    That’s right, because it’s taking you away It’s taking you away from doing your creation and innovation, and to energise yourself, you’re both extrovert and introvert and you need both of those things to energise.

    Renee:                    

    Yes.

    Melanie:                

    So, too much extrovert zaps your energy and you really then need to go, okay, I need to just go quiet for a while.

    Renee:                    

    Yeah, I hibernated for five months.

    Melanie:                

    Yeah, that’s right, you’re right it’s your profile and what suits you. What are your goals and values and where do you want to go and how do you want to work? And that’s different for everybody.

    Renee:                    

    Yes.

    Melanie:                

    Then you need to go, is that for me or not? Which is why you’re right. There’s so many online courses like follow this process and do this and whatever, but it’s actually having a conversation with a person to say who are you, where do you want to go? What do you want to do? What strategy is right for you?

    Renee:                    

    Yep, yep.

    Melanie:                

    And helping them work that out.

    Renee:                    

    Yeah, so some people will totally thrive running those national tours.

    Melanie:                

    Yeah that’s right, because they’re extrovert, they’re people persons, they don’t want to sit in front of a computer all day because that zaps their energy. They want to be in front of people so that is the right thing to do. But yeah it’s not for everybody.

    Renee:                    

    No, no, no. And I can totally get my dose because you know as you said I’m a bit of, I’m both, I’m ambivert right. So I can get my people injection from running my podcast now.

    Melanie:                

    Yes.

    Renee:                    

    Which is almost three years old, ahh!

    Melanie:                

    Woo Hoo! Celebration.

    Renee:                    

    So I can get that. Then, and I do it all in one day because, I like to do things in a, in a batch like I get like woo, woo, woo, all the recording and then I can just like go and chill out and hang out by myself for awhile.

    Melanie:                

    Yeah.

    Renee:                    

    In my introvert time.

    Melanie:                

    Yeah, and it’s good. I saw how you set up your days now, which is super awesome and it’s all about a different energy on a different day, which you’re not then tiring yourself or changing multiple energies each day, which is really tiring, like jumping from different tasks.

    Renee:                    

    Yes.

    Melanie:                

    Like you’d batch to go, okay I’m doing podcasts on one day and then I’ll do innovation on another day. That’s a different energy too, so you don’t have to go podcast and then innovation and all this kind of stuff where you’re all over the place, it’s really tiring.

    Renee:                    

    Yeah, that’s right. I don’t know why it’s taken me this long to just only nominate one day for talking to clients, because I used to-

    Melanie:                

    Because you think you’ve got to do it every day, don’t you, because you think, oh!

    Renee:                    

    Well, yeah you’ve got to have availability for clients and it’s like actually, I’m not going to serve them the best if I’m just doing one over here and one over there, and one over here and one over there, it doesn’t work for me.

    Melanie:                

    Exactly, and you’ll give them far more value if you are coming from the right headspace.

    Renee:                    

    Yeah, because I know I get in the zone of, okay we’re doing models today.

    Melanie:                

    Yes.

    Renee:                    

    All about the models, awesome, okay. I’m in model zone, then okay, I’m in podcast zone today or I’m in half day workshop zone, or I’m in play zone.

    Renee:                    

    Awesome, all right, so coming back to you. So, you came across Roger Hamilton and then what happened?

    Melanie:                

    So I went and did a programme that he has over in Bali, which has a business facilitation programme called Ilab, which is Bali backwards. So you actually go into the business, that’s what you think you’re doing, but you’re working on yourself. Tricky, tricky.

    I did that and I still had the wedding dress business and then I did some mentoring with him and then I’m like, I’m just going to sell this business, which I did. And then I’m like, oh my God, what am I going to do now? So, I created purpose driven projects, and I did that in parallel. So, I was doing full time work and my business, and it got to the point where I’m like, okay, something’s got to give here, I need to make a decision. Do I go backwards and forget all this business stuff that I’ve done and just do my job, or do I give it a go?        

    I didn’t want to stay in corporate and I had an opportunity to go and work and live in Bali with my family, and so I could kind of jump ship a little bit. I had some steady income, lower cost of living, obviously living in Bali, could run my business there in parallel, so I went and did that.

    I had an opportunity to go and host and then facilitate that same business accelerator in Bali that I’d done, which was awesome, and I’ve got to meet all these cool people from around the world and help them build their plans and what were they going to do, because the outcome of it was that they come with a plan that they can go and execute three months after to make the money back that they’ve invested in the programme.                

    So it was awesome, my daughter went to school there, we lived on site in the resort, so it sounds like paradise. Sometimes it was, sometimes I’m like, I need to get out.

    Renee:                    

    You do get a bit of cabin fever living in a place like that though don’t you?

    Melanie:                

    Exactly. But it was so different to corporate and it was my people. It was like people that were excited about doing what they do, wanting to give back, wanting to make a difference in the world, and it was supporting them, so it was awesome.

    After seven months, my family wanted to move back, they were like we miss Australia. I’m like, really? I’m fine, so I’ve got voted off the Island.

    Renee:                    

    Oh, family!

    Melanie:                

    Damn, yeah so we came back. But, it was a good stepping stone for me to go okay, well now I can sustain myself, run my business. We’ve now got the podcast booking agencies, so Experts on Air and Brett and I, he’s my business partner in the booking agency, we met, on a mentoring call with Roger. We had our own businesses and we’d rock up, and we’d give updates on how we were going and we’d listen to each other. He was doing sales and marketing funnels at the time, and I was doing promotion plans, or our project plans. I’d be going, my people need him, so I’d refer to him and then he’s like, I don’t want to project manage these people, so he would send them to me. In the end we were like, we should just work together.

    So we did, we came together and we created Leverage Lab, and we did that for a while. Then, we went off and did our own thing and then we came back and we’re like … Well the first thing he said to me, “We should do a podcast.” And I was like, “What’s a podcast?” About three years ago. He’s like, all you have to do is rock up and talk, and I’m like, awesome, I can do that.

    Renee:                    

    I can talk underwater with a mouthful of marbles.

    Melanie:                

    Exactly, exactly, that’s how he sold it to me. Then we were like, this podcast thing’s really cool and it’s taking off, and so we created the booking agency together, which has been really cool. So it’s playing to each of our strengths, like he does the back end and all of the technical system stuff. I do the connection and find the guests and find the place, and connect them up and do that. So it’s really good, we play to our strengths and come together and compliment each other, which has been cool.

    Renee:                    

    Nice. Nice, nice, nice. Love that. All right, so onto the topic for today then, is six keys to becoming a connected and in demand business leader. So, before we get into that, because you do talk about the connection economy, what do you actually mean by that? What is the connection economy?

    Melanie:                

    So the person that termed that, or coined that phrase was Seth Goden. And I don’t know whether you know Seth, but one of the biggest marketing gurus. I just love him, he comes out with these gems and it’s like how does one person come up with all this stuff out of his head? It’s just amazing.

    But, he talks about the connection economy being we’re moving from the industrial economy, products and manufacturing things to the connection economy, which is all around relationships and how do we connect with each other. We’ve now got so much technology at our fingertips, that it’s so much easier to connect but we’re more disconnected.

    Renee:                    

    Yes, yes, yes, yes totally.

    Melanie:                

    Which is just bizarre. But business is all around building relationships and being connected, so how can you create connection in your business? That’s really what we should be focusing on rather than products and services, it’s like building relationships and building connections.              

    That really resonated with me because that’s what I do, and now that’s how I help other people. Instead of writing a business plan, we should be writing a connection plan. You think you’ve got to go and find a thousand people, but actually you probably know one person, if you had a conversation and said, this is what I’m doing, do you know anybody else that would benefit from that? They would refer you and refer you and refer you, you might have 10 people, that are the right people, rather than going like that and then funnelling down. There’s all of these kind of things that we could just be, connecting to different people in different ways.               

    You’ve got to connect with clients differently to how you connect with partners and investors and team, so it’s just having that strategy about who do I need to connect with, where are they, how do I go and connect with them, rather than going, oh I need this marketing strategy and all of this stuff. I mean, that’s great, but sometimes you don’t need to get too complicated, keep it simple.

    Renee:                    

    Yes.

    Melanie:                

    I’m all for keeping it simple.

    Renee:                    

    Yeah, and I find that going through waves in my business as well, where I’m kind of like, oh, I’m just going to do this one extra thing, and this one thing, and this one thing, and then suddenly the whole business is over complicated and it’s grown into a beast and it’s like, okay, we need to now prune it all back and cut back all the fluff and come back just to the core again, because it’s easy to get all the extra things that just kind of creep in over time. Then, you clean it all up, come back to the core and then it’s like oh, this is easy again.

    Melanie:                

    That’s right, and you feel more comfortable because you can get too big, like too many tentacles don’t you, like you’re everywhere.

    Renee:                    

    Yes.

    Melanie:                

    But, you’re actually not measuring what’s working and what’s not. There might be one area that’s really working, but you’re doing five different things and you can cut the four things and just do one, and how much easier would that be?

    Renee:                    

    Yep, absolutely, absolutely. Or, here’s the irony because this is the podcast called Leveraged and Loving It and I had an epiphany in the last couple of days that we are not leveraging and loving these podcast enough.

    Melanie:                

    Yes. How funny.

    Renee:                    

    Can we just all take a moment to laugh at how funny that is, because seriously? I was just like oh, Renee, what are you doing?

    Melanie:                

    Take my own medicine.

    Renee:                    

    Can you just drink the Kool-Aid already?

    Melanie:                

    Yes, isn’t it funny, it’s so easy to see in others, but sometimes for yourself it’s the hardest thing.

    Renee:                    

    This podcast is almost three years old and we have a huge loyal fan base who totally love it, and I just do not talk about this podcast enough. It is like I just went and I looked at the Facebook page and I was like, oh my goodness, I have not promoted this Facebook page, no one even knows it exists. I had zero reviews on it. I’ve now got more reviews on it, but I had zero reviews on the podcast page on Facebook.

    Melanie:                

    Yep.

    Renee:                    

    And I was like, what am I doing?

    Melanie:                

    I’m crazy.

    Renee:                    

    What am I actually doing?

    Melanie:                

    Well, I think we were talking-

    Renee:                    

    If you are a massive fan of Leveraged and Loving It, I’m going to say it right now, please jump into iTunes, give us a rating review. And, please jump on the Facebook page for Leverage and Loving It, and also give us a review because hey, the world needs to know how awesome this podcast is, we’ve got guests like Melanie Colling.

    Melanie:                

    Absolutely woo hoo! I think we were talking before we started the podcast just about like streamlining our business, haven’t we, we’ve gone big and then we’re like, no, cut it back, cut it back. It is all about leveraging, you’ve got stuff there, use it, you don’t have to keep creating or-

    Renee:                    

    We’ve already got this amazing asset being this podcast yet, I’ll run off and do a thousand other things. It’s like, hold on a second, you’re already doing these massive big thing that has so much more potential than what you’re realising.

    Melanie:                

    But that’s a creative thing to do, just keep creating new things because that’s what you do.

    Renee:                    

    Oh my goodness, yes, the creator in me goes after shiny objects.

    Melanie:                

    Yeah, it’s hard not to, but you need to just be corralled, directed, one creation at a time, okay? No, please no don’t make me.

    Renee:                    

    All right, so why should we be more connected? I know, I love what you were saying actually about the connected economy and it does tie into something that I heard a while back, which was making me think, because if you think about AI and the way that technology is replacing a lot of jobs.

    Melanie:                

    Yep.

    Renee:                    

    I guess for many people there’s fear associated with that and think oh, well what job could I possibly do? I think the one place that we can’t be replaced by robots and computers is connections.

    Melanie:                

    Absolutely, relationships.

    Renee:                    

    Like human connections, so the thing that will be valued in the future, if you want to future proof yourself, then connection is so, so important, that can’t be replaced.

    Melanie:                

    Absolutely, and it’s so funny because years ago in the corporate world if you focused on soft skills as they used to call it, like people skills, everybody used to take the mickey, soft skills. But now it’s like they’re the skills that everybody is going to need because computers can do a hell of a lot of stuff, but they can’t form relationships, they can’t form connections. They can get your business so far, but it’s the personal relationships with people you’ll still need to nurture, create to move your business forward, so that will never go away.

    Renee:                    

    No, absolutely.

    Melanie:                

    The soft skills are back, woo hoo.

    Renee:                    

    Go, yay the soft skills says me who will now need to go and hibernate under a doona from two days of podcast recording.

    Melanie:                

    That’s okay, then you can create something else.

    Renee:                    

    Yeah, that’s right, awesome. All right, so tell us then how, how can we be more connected? What are the keys to success here when it comes to being a connected and in demand business leader?

    Melanie:                

    I think it’s really about being clear, so it’s clear on who you are and what you’re going out, or who you need to connect with, and what you’re kind of asking for in your connection. First of all, it’s about having clarity of purpose. What’s your purpose? What are you doing? What are you doing in your business? Is that clear to people? Because the purpose is the one thing that will get people attracted to you, and they’ll connect with you because they’ll either have a shared purpose, shared values around that, or they’ll really resonate with your purpose and you need to be loud and proud with that and say, this is why I do business, and this is why I want to do what I do, and this is how I want to make a difference.

    Renee:                    

    Yep.

    Melanie:                

    It’s about having that front and centre of your message, you know, why do I get up every morning? Everybody should be able to answer that.

    Renee:                    

    Yeah, because signature systems are business pawn.

    Melanie:                

    Yeah, awesome woo hoo, and you want to share it with everybody.

    Renee:                    

    Yeah, don’t you know how awesome these things are?

    Melanie:                

    Exactly, you need to get on board.

    Renee:                    

    Get with the programme.

    Melanie:                

    Then it’s about having a credible story, so why you, why is someone is going to come and connect with you and why are you the person that can help them with that problem, or provide the solution.

    Melanie:                

    Then, about having a clear brand, so make sure that you stand out. One thing that I really say to people and it’s so simple is, we’re all on social media and we’re across many platforms, but just having a consistent look and feel across all the platforms, have the same profile picture, so everyone knows, oh yeah, Renee, there’s Renee, there’s Renee, their LinkedIn and Facebook and Instagram and they know it’s you across all of the things. People are so short of time, it doesn’t even have to be a logo, or colours or whatever people get all worked up about that. It’s like just simple things like having the same profile picture across everything, people know it’s you, then you can get into messaging and all that kind of stuff. So having a clear brand is really important.

    Melanie:                

    Then it’s all about community, so finding other people that want to get on board. Again, they’ll connect with your purpose, they’ll connect with you and your story, it’s about taking those people and collecting them along the journey, but also engaging them. People collect people and say, I’m going to start a Facebook group and I’m going to get a thousand people in my group, then they don’t do anything with them.

    Melanie:                

    It’s like talk to them and you know, those kinds of people will give you feedback and they’ll help support you and they’ll be your cheerleaders and also give you feedback when it’s not working and help you and direct you and you can create a movement through that and it’s so easy these days to do it, through all the social media platforms that we’ve got access to.

    Renee:                    

    Yeah.

    Melanie:                

    But again, you’ve got to be clear on those three things, your purpose, your story and your brand before you can build a community and attract those people.

    Renee:                    

    Yep, yep.

    Melanie:                

    Then, you need to focus on your connection strategy, so where am I at in my business? Who do I want to help? Who do I need to connect with? What’s my strategy to connect with them? If you’re a professional expert, it might be, I’m just going to go on LinkedIn and Facebook and all that stuff is really nice, but I’m not going to focus on that for now, I’m just going to use LinkedIn, and that’s my strategy.

    Melanie:                

    Don’t over complicate anything else, it’ll be a different strategy if you’re looking for team members, it’ll be different strategy if you’re looking for partners, it will be a different strategy if you’re looking for investors, because they’re all in different places and there’ll be different messages that you want to send to all of those different people. It’s having that strategy, what’s going to work for me? Who do I need to connect with? Where are they, where do I find them?

    Melanie:                

    Then lastly, it’s a compelling offer. Why are they going to work with you, or why do they want to connect with you? They’re probably getting like you, they’re getting pitched to all the time, to say, “Hey, can I be on this awesome Leverage and Loving It podcast?” You’re like, oh God, but there’ll be one person that you hear from and you’re like, they sound really awesome, because they’ve got a compelling offer. They’ve sold themselves to you, and you know that you want to speak to them because they’ve hooked you in.

    Renee:                    

    Yes.

    Melanie:                

    So, what’s your compelling offer? Why people going to want to connect with you? Why? How can you stand out from the crowd, from other people?

    Renee:                    

    Yes.

    Melanie:                

    So once you’ve got all of these things, then it gets easier to connect and then we talk about flipping the switch from action to attraction. Instead of you going out and looking for all of these people, then they’ll start coming to you. You’ve seen that with your podcast is, you’ve gone out and you’ve done your podcast, and now people are coming to you and saying, “Hey, can I be on your podcast?”

    Renee:                    

    Yes.

    Melanie:                

    That’s the kind of switch that you want to be able to make.

    Renee:                    

    Yeah, yeah, absolutely, absolutely. Now let’s make the switch now and just pivot in the conversation onto more on the podcast stuff, because that’s what your business is based around. Firstly, why would someone who is listening want to be a guest on a podcast? I’m sure there are lots of people in the audience who listen to podcasts, but they’ve never been a guest on a podcast or they’ve done one or two, but they’re not really using it as a strategy. Why is it a great strategy?

    Melanie:                

    It’s the best strategy, because A) a podcast, you’re having a conversation like you and I are having and we’re just asking a series of questions and not selling anything, we’re not pitching anything, we’re just sharing information and doing it in a conversational way, which is great.

    Podcasting is also, you get to know someone on a, deeper level because you’re hearing them and you’re getting their personality through, so you’ll know whether you want to connect with them or you resonate with them for example.

    Renee:                    

    Or, you think they are hilarious like me.

    Melanie:                

    Exactly, which is why you’ve got such a following. Like can I just say it’s the-

    Renee:                    

    Can you just tell my husband how funny I am?

    Melanie:                

    Yes.

    Renee:                    

    Because he doesn’t agree with the rest of you. Everybody send an email to my husband and tell him how freaking funny I am.

    Melanie:                

    Just say she’s so funny, that’s all. We’re going to spam him now.

    Renee:                    

    Everyone spam him. That would be like, that wouldn’t make my day. If you want to give me a Christmas present, totally send messages to my husband, Anthony Hasseldine, and tell him how funny I am. Oh my God, that would just make my day.

    Melanie:                

    Put his email below in the show notes, we can all do it. Poor thing will be like, ahh!

    Renee:                    

    I’m just trying to think, should I put his email? He will kill me.

    Melanie:                

    He will kill you, but you were thinking about it for one minute there, I love that.

    Renee:                    

    There’s got to be a way of getting these messages to him.

    Melanie:                

    But yeah, the coolest is that you’re leveraging each other’s networks. So the host is going to share your interview with their network, you’re going to share it with your network, which is a value to the host. And, when we make the connection, we share it with our Experts on Air network as well. So you’re getting three paths of connection to other networks.

    Renee:                    

    Yep.

    Melanie:                

    You’re building your credibility, you’re building your authority, you’re talking about what you know, your subject matter. You can use the content of that podcast as social media collateral. So, take the audio, transcribe it using Rev, use the text, make social media snippets, pull out quotes, all that kind of stuff. You’ve got all this collateral that you’ve just blurted out your mouth, you don’t have to sit there and write a blog you’ve just talked about it, create the blog from that.

    So it’s maximising your time, but it’s getting you out there in front of more people and you’re just leveraging other people that you’ve been running for three years. I’ll come on and talk to yours, you’ll share it with your network. I don’t know who’s out there, but someone might resonate with what I’m doing and they might go, oh yeah, I need to find out more about her.

    Yeah, I’ll share it with mine, and people will go oh, I’ve heard Mel on that podcast, and Renee, I like what she does, I want to go and get my business models, I need help with my business models.

    Renee:                    

    Yes.

    Melanie:                

    That’s how simple it is, and you’re just having a conversation with someone, it’s so cool.

    Renee:                    

    It is, it’s totally win-win because yes, me as the host, I’m getting introduced to your audience and then you as the guest, you’re getting introduced to my audience, it needs to be a win-win. And, on that, as the guest as well, the host does all the work, well actually my team, but host business, it’s on that side. You turn up, you show up, answer my questions and then you’re done, right? Whereas my team then has to do with all the production, the behind the scenes, all that sort of stuff, right?

    Renee:                    

    So, as the guest you’re totally leveraging someone else’s operation, so it’s really, really, easy for a guest to be on a podcast, so in that it’s like tick, tick, tick, yes awesome.

    Renee:                    

    But having said that as well, I do want to say, and I’m sure you tell your clients this as well, Melanie, is that, be a good guest.

    Melanie:                

    Yes, be a good guest, yes.

    Renee:                    

    So tell us what a good guest does Melanie.

    Melanie:                

    A good guest, and we make sure they do this, they show up, they turn up on time when they’re meant to. They fill in the form, answer the questions, they do all the pre work that’s needed for the host to prep, because if you don’t know somebody personally, you need to know something about them so that you can prep your questions, et cetera so that you’re prepared. So, make sure you do all your prep work, you fill out the questions, you answer everything that the host needs from you, you turn up on time.

    Melanie:                

    But the most important thing is that you promote the podcast post doing the interview. That’s the biggest thing that we find-

    Renee:                    

    And it’s good manners.

    Melanie:                

    Exactly, and why wouldn’t you? I mean it’s crazy, but we make sure that we send all the links to our guests when they’ve been on the podcast from the podcast host, or we create them, and we also add extra social media snippets, those kinds of things that we give to the guest.           

    We make it easy for them to post so that it’s not time consuming, but we give them all the tools to be able to do that, so they make sure that they do their bit as well.

    Renee:                    

    Yes, and you would have seen also, because I know I’ve had some of your clients on my show already, that my team already does all that stuff, we give our guests the images, we write copy for them, we go put this on Facebook, put this on Twitter, put this on here, put this on there. We make it a no brainer. I’m so lucky because Stevie Schafer, our general manager is just brilliant at getting all that stuff done, she is magic.

    Melanie:                

    She is awesome, that’s right. The easier you can make it for people the more that they’ll go and do it.

    Renee:                    

    Yep.

    Melanie:                

    But yeah, like we’ve worked with some awesome hosts like yourself that are so organised that you’ll get this email and you’ll have all the links, here’s your tweet, blah, blah, blah all you’ve got to do is cut and paste and do it, it’s so simple.

    But the other cool thing that’s happened to some of our clients is that there’ll be in a podcast and the podcast host becomes their client because they’ll go, oh God, I really need what you’re talking about, that sounds awesome, can you do that for me? So that’s the cool thing, and we see that happening more and more. They’ve built the connection, they’re having a conversation, they understand what each of them are offering and they’re like, I need a bit of that.       

    You just don’t know where it’s going to lead you, and I think that’s the exciting thing about, you know, once you connect with someone, you don’t even know where it will go.

    Renee:                    

    No, absolutely, and to me, it’s one of the main reasons I love having these podcast, because to me, I feel like it’s the beginning of a collaboration in many senses because it gives me an opportunity to say to someone who, I think oh, this person is someone who I could potentially collaborate with. How about I offer them a guest spot on my podcast and get to know them?

    Melanie:                

    Yeah, get to know them.

    Renee:                    

    We can get to know each other, feel each other out, see if you know this is going anywhere. And oftentimes, it’ll lead to something else down the track, and it makes it easy for me as the host as well to be able to give something first because it is weird for the guest to be on a show, right?

    Melanie:                

    Absolutely.

    Renee:                    

    It’s nice for me as a host to be able to go, I can give you this thing. I can give you access to my amazing audience and that’s how we can start our relationship, and I love opening a relationship like that.

    Melanie:                

    Exactly, and that’s why podcasting and having your own podcast is so powerful, because you’re actually inviting people in, your providing value to them, come and talk on my podcast, I’ll promote you to my network and showcase what you’re doing.

    Renee:                    

    Yep.

    Melanie:                

    How much easier is it to start a conversation with someone by saying, would you like to be interviewed on my podcast rather than, do you want to have a phone call, or can we do a strategy session? Or, blasting them on social media and all that kind of stuff, which is really impersonal. It’s saying, actually I’m going to add value to you, I know you’ll add value to my audience because we want to create win, win, win, which is win for the guest, the host and the audience, I know you’ll add value to them, and let’s start a conversation, because who knows where it might lead, so it’s such a nice way to do that introduction.

    Renee:                    

    Yep, yep, and I love what you’re doing as well because I know, in the back of my mind I think I need to be getting on more podcasts, I really should be doing that, then I think, oh but I don’t have time to go and like do all the research and chase them and do all that stuff and find just the right fit.

    Melanie:                

    Yep, it’s time consuming.

    Renee:                    

    It is time consuming, so it’s totally smart to leverage someone like you and say, “Hey, can you just find me all the podcasts and just hook me up and fix it and just make all the magic happen.”

    Melanie:                

    Yep, exactly. Then you didn’t have to worry, you don’t have the headspace to worry about all that.

    Renee:                    

    Yeah, exactly, outsource it people, talk to Melanie, get get booked on shows.

    Melanie:                

    Yeah, just hurry up!

    Renee:                    

    And listen to what she says about how to do it right, seriously. Don’t come and book in a podcast episode on my show and then like link to a URL and say oh, here’s the answer to your question. Link to my meeting, no, no, that is a big fat no.

    Melanie:                

    Yeah, that’s lazy.

    Renee:                    

    I’ll cancel your interview.

    Melanie:                

    Not good manners, not good manners. Be a good guest, that’s the main thing.

    Renee:                    

    Yes, please be a good guest, yes. Think about how much work I am doing as the host and my team is doing, to produce the podcast. Make it easy, because if you’re a good guest I will tell other hosts about how awesome you are, and then you’ll get on other shows.

    Melanie:                

    Exactly, that’s right. Once you’re a podcast host, you meet other podcast hosts, and you know them and everybody talks.

    Renee:                    

    People talk, people totally talk. Don’t be a diva?

    Melanie:                

    Yep, that’s right.

    Renee:                    

    It’s like oh my God, that person was such a drama queen. Not on my show!

    Melanie:                

    Yeah, thanks, but no thanks.

    Renee:                    

    That’s right, awesome. If people want to find out more about who you are and what you do Melanie, where can they go?

    Melanie:                

    They can go to expertsonair.fm is our website and there’s a number of different things on there, but it will tell you if you want to be a guest. Also, if you’ve got a podcast already and you’re a host and you want guests, so there’s a page each for that.

    Melanie:                

    My business partner, Brett is also doing some training on how to create your own podcast. So, if you want to learn how to do it yourself, or you can go I don’t even want to do that, just do it for me, right? You can be completely hands off and go, I can’t, I don’t want even think about that. So we’ve got different options there and if you want to use podcasting and then go, I really want to know how to use this and build a strategy around it in my business, then we can help you, doing that as well.

    Melanie:                

    So yeah, expertsonair.fm is the best place to go. I’m also on Facebook so I run a meetup called Melbourne podcasters. So if you’re in Melbourne, want to come along and just have a chat about everything podcasting, it’s really cool because we’ve got a good mix of people and we’ve got a Facebook group called Global Podcasters-Experts on Air, so you can come and join us there and have a conversation on all things podcasting and connection.

    Renee:                    

    Love it. Awesome. Thank you so, so much for being on the show, Mel. It’s been so much fun talking to you. I’m just like, woop, woop, having a good time here, party time.

    Renee:                    

    See, Melanie is clearly a people person because I’m like, oh, that was fun.

    Melanie:                

    Thanks so much Renee, it’s been awesome to chat with you. Just love what you do and yeah, this podcast, I’m so proud of you going for three years, woo hoo!

    Renee:                    

    Thank you. You are listening to your Leveraged and Loving It and you’ve been doing it for almost three years now. Good on you. I’ll be back next week. Mwah!

     


    renee-b&W webRenée Hasseldine works with consultants, experts & thought leaders to turn what is in their brilliant minds into powerful Think RAPT systems using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius.

    Renée is the author of the best-selling book ‘Share Your Passion’, she is the host of the ‘Leveraged and Loving It’ podcast and a panel member on The Business Playroom TV.