I used to think telling stories was a waste of time. We’re all time poor, we just need the facts and to move on. HOWEVER, I’m recently a convert to the opposite way of thinking. When it comes to leveraging your content, learning to bring some of you into the mix through story telling can grow your business much faster than dry, data, driven pieces. Jo Johnson joins me on this episode to share her wisdom and insight on how to integrate story telling into your business content.
More about Jo Johnson
Jo Johnson helps small business owners use their stories as fuel for their marketing. She helps business owners who want to be more in control of their message and truly grow their business through meaningful connections with their desired audience. Uncovering their unique story, then finding a way to tell it in their own true voice across multiple marketing channels, is her goal.