A simple way to visually depict your unique intellectual property.
A Think RAPT® System is a methodology that is unique to your business, that demonstrates and showcases clearly and succinctly your business’ core messages and solution.
It takes the years of experience, knowledge and skills out of your head and distils it into a suite of visual models that you can use as the foundation for your whole business. Whether it’s sales and marketing, product development, onboarding and training new team members or service delivery.
A hybrid between an infographic and a diagram.
Infographics tend to have a lot of information on them and can sometimes be hard to read. Diagrams is a very broad term meaning a simplified drawing showing the appearance, structure, or workings of something. We like to think of Visual Models as being in a sweet spot between these two.
Yes.
Please email [email protected] with your pitch.
Tell us what the event is, who the target audience is, your estimated turnout (but we’ll consider events as small as 10, if the audience is a good fit), what kind of talk you want and for how long.
Only Think RAPT® Certified Specialists with current licences have legal permission to teach this system to others.
If you’re interested in the requirements for your Certified Specialist program, please email [email protected].
Feedback is part of our IP Mastery package.
If you’ve created your Think RAPT® Visual Models already and you’re looking to get feedback from someone at Think RAPT®, please email [email protected].
Our graphic designer uses Adobe Illustrator.
Unless you are a graphic designer yourself, we recommend leaving the design of the Visual Models to a professional. You could spend months trying to learn the program. That’s time you could be out there selling your services and helping your customers.
I also want to make a few key points. You need to make sure you’re extracting your information correctly and using the right models for the right scenario. There are 4 different types of models and they each serve a different purpose.
When creating models, it is the extraction process and the thinking behind each model that requires a huge amount of skill. I’ve been doing this stuff for 18+ years and I’m still making new distinctions on how to do it better every week. Focus on getting the thinking behind your models right and putting all your time and energy into that. And I highly recommend you work with someone who is an expert in this area to ensure the highest quality outcome.
After all, your models become the basis for your whole business (if done correctly) and therefore they should be done right. The graphic design is the last step and really a minor detail in the scheme of things. If creating graphics is not inside your zone of genius, I strongly believe that you should outsource it.
Probably yes.
We have worked with industries from Non Profit, to consulting agencies, to fundraising consultancies.
If you’re after a case study for a particular industry, please email [email protected] with what you’re looking for and we can see if we have something in that niche or similar.
We encourage people to bring their team along to create their Think RAPT® System. We generally only charge per system created, not per seat. Please email [email protected] for more information.
People often use the term “System” to refer purely to their step-by-step process. However, I believe and teach that you need to provide more than that to tell a whole story.
A Think RAPT® System should explain the why, what and how. Not just the how. Hence needing all four models to make a complete set.
Yes, the Results and Target models are mostly used prior to the clients actually signing on the dotted line. They are used in various sales and marketing contexts. Websites, social media, speaking gigs, videos, articles, webinars, etc.
Once service delivery begins, the Process Model becomes the structure for that.
There are two main pathways to work with us. If you just need a Think RAPT® system for your own business, then IP Mastery is designed for you.
If you have clients who can also benefit from a Think RAPT® system, then Certification Training may be a good fit.
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