In the world of business, clear communication is key to success. One of the most powerful tools for communicating complex ideas in a simple, easy-to-understand way is through visual models. Whether you’re a consultant, coach, or business owner, using visual models can help streamline your message and make your content more engaging and impactful.
At Think RAPT, we have identified 7 key principles that should guide every visual model you create. These principles ensure that your models are clear, concise, and effective, allowing your audience to understand your message with ease. Let’s dive into each of them!
1. Clarity: Keep Your Message Clear
The number one principle in creating visual models is clarity. The purpose of using visual models is to simplify your message, not overcomplicate it. Your audience should be able to glance at your model and immediately understand what you’re trying to convey. To achieve this, ensure your visuals are clean and your messages are succinct.
The clearer your message, the more impactful your visual model will be. Keep it simple!
2. Less is More: Don’t Overcrowd Your Model
One of the biggest mistakes people make when creating visual models is overcrowding them with too much information. The goal of a visual model is to simplify, not overwhelm. Less is more when it comes to visual models.
If you overload your model with too many elements or unnecessary details, your audience will get confused and miss the key takeaway. Focus on the essentials and keep your design clean and minimal.
3. Consistent Words: Keep It Simple
Consistency is essential when creating visual models. Use a consistent number of words—usually between one and three—across all elements of the model. This keeps the structure tidy and easy to follow.
For example, if you use three words in one part of the model, make sure to use three words in every other element. This will create a sense of balance and make your model visually appealing.
4. Language: Use Simple, Clear Terms
When creating visual models, the language you use is just as important as the design. Simple, clear language is a must. Avoid jargon, technical terms, and complicated phrases. Your model should be easy to understand for your target audience, regardless of their expertise level.
If you find yourself using complex terms, take a step back and ask, “Does my audience know what this means?” Your goal is to make the model accessible to everyone.
5. Alliteration & Acronyms: Use Them Wisely
Alliterations and acronyms can make your visual models catchy and memorable, but they can also go overboard if used incorrectly. There’s a fine line between creating something clever and creating a “dog’s breakfast”—a messy, overcomplicated model.
If you feel the urge to use alliterations or acronyms, make sure they fit naturally and don’t force them just for the sake of creativity. Remember, clarity always comes first.
6. Metaphors: Tell a Story with Your Model
A great way to enhance your visual model is by incorporating metaphors. Visual models are not just about presenting data—they’re a way to tell a story. The shapes, colors, and design choices you make can help convey a deeper message.
For example, you might use stairs to show a journey to the top. Choose metaphors that resonate with your audience and align with your brand’s message.
7. Appropriate Shapes: Choose the Right Shape for Your Model
Shapes are not just decorative elements—they play a significant role in how your audience interprets the information. The right shape for your model can make all the difference in how the content is understood.
Make sure the shapes you use are appropriate for the type of model you’re creating and support the story you’re trying to tell.
Create World Class Visual Models for your Business
If you want to dive deeper into visual models and learn how to use them effectively in your business, check out our free training!
